$24.99 $16.99

Restoring The Soul Of Business

Staying Human In The Age Of Data

by: Rishad Tobaccowala

$24.99 $16.99

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Product Description

A global marketing-innovation visionary reveals the high cost of an overreliance on data and shows leaders how they can restore the soul of their businesses by reclaiming the human creativity, insight, and relationships essential to competing and winning in the new economy. Businesses great and small, from old-fashioned bricks-and-mortars to cutting-edge startups, are moving into uncharted territory, as they determine how to transition from an analog past to a digital future. But here’s a startling... Show More

Product Specifics

  • Item ID 717850
  • # of Pages 256
  • Format Hardcover
  • Date Published Jan. 28th, 2020
  • ISBN-10 1400210542
  • ISBN-13 9781400210541
  • Publisher Nelson/word Pub Group
  • Language ENG

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